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DAVID ALAN HUGHES
23 West 73rd Street, #612, New York, NY 10023
H: 212.595.5263 | C: 646.734.1341
davidhughes2373@gmail.com

Experienced Advertising Professional with Focus on Copywriting and Copy Directing

Advertising Professional with substantial experience in direct mail advertising. Possess solid creative, organizational and managerial skills. Highlights include:

  • Sharp focus on schedules resulted in always meeting deadlines in an extremely fast-paced environment.
  • Strong people skills translated into successfully managing designers and copywriters as well as freelance staff.
  • Accomplished team player skills made interaction with marketing and editorial a productive and pleasant experience.
  • Detail oriented with ability to make quick decisions which created smooth workflow.
  • Consistently increased membership and sales by creating winning catalogs and print ads: InsightOut female package lifted response 109%; InsightOut male flashy package lifted response 41% as well as getting a 24% lift in Out magazine; Mosaico celebrity package lifted response 25%.
  • Created the newest campaigns for the company’s growth, overseeing the process from concepts to the finished direct mail package.
  • Wrote concept copy for the newest campaigns and special projects.
PROFESSIONAL EXPERIENCE


Pasteur Publishing, New York, NY

2007-2012

Creative Copy Manager

Managed copy for direct mail and e-mail campaigns.

  • Oversaw writers for direct mail projects.
  • Oversaw all continuities programs.
  • Major involvement in new product development.


SPIEGEL, New York, NY

2005-2006

Creative Copy Manager/ Voice of Spiegel

Oversaw all editorial copy for advertising including catalogs, print ads, flyers and e-mails.

  • Wrote all editorial copy, headlines, contributor bios and interviews for the catalogs and any other promotional pieces and advertisements.
  • Acted as the creative copy leader in meetings with marketing and design and buying teams.
  • Managed the Spiegel internet copywriter.


BOOKSPAN, Garden City, NY

2001-2005

Creative Copy Director

Oversaw all copy for advertising including catalogs, print ads, flyers and e-commerce.

  • Managed copywriters for existing book clubs, Internet e-mails, special projects and new product development.
  • Acted as the creative copy leader in meetings with marketing and editorial departments.
  • Created copy for Bookspan’s newest book clubs, from concepts to the initial launch.
  • Successfully supervised copywriters as well as freelance staff maximizing creative output.
  • Acted as liaison between the creative department and marketing/editorial departments regarding copy issues, employing tact and patience which resulted in productive outcomes.
  • Acted as a troubleshooter, solving problems for staff and interdepartmental team players to keep work flowing.


BLOOMINGDALE’S, New York, NY

1996-2001

Advertising Department

Wrote promotional copy for Bloomingdale’s including catalogs and print ads.

  • Increased sales by writing winning copy for women’s, men’s, and children’s fashion advertisements.
  • Created seasonal catalog, newspaper and magazine campaigns to promote the latest fashion trends.
  • Met with buyers to brainstorm and discuss the upcoming catalogs, newspaper and magazine ads.
  • Created branding concepts and materials for Bloomingdale’s own labels.


HERSHEY COMMUNICATIONS (Formerly Commercial Graphics, Inc)

New York, NY

1991-1996

Copy Director

Produced direct-mail catalogs

  • Managed all aspects of copy production from manuscript to blueline for Bloomingdale’s, Bon Marche, One 212 and other clients.
  • Made all copy revisions.
  • Hired and supervised freelance proofreading staff.
  • Acted as liaison with clients, account managers, production staff and art directors.
EDUCATION

Catawba College, Salisbury, NC

BA English Literature/Theatre and Speech Education

SPECIAL SKILLS

Quark Xpress, InDesign, Microsoft Word, Copywriting, Copy Editing, Acting, and Voiceovers.

HOBBIES

Watercolor painting, bike riding, gardening, cooking, walking my Westie, Buddy.